The Challenge
When The Kaplans set out to create new content, the work needed to feel distinctive and ownable within a crowded, visually driven food category.

The Approach
Building on The Kaplans’ playful, sensory visual style, we refined the storytelling through script, pacing, music, and graphic moments. Finishing, music, and graphics were used to reinforce a more dynamic, appetite-forward expression.

My Role
Creative Director, Art. I led the creative refinement of the piece, shaping script, tone, pacing, and overall visual expression.