The Challenge
With so much cardboard waste from everyday packaging, the question was how to reuse it in a way that is both creative and accessible, without requiring special materials or tools. The goal was to create something adults and children could build together and turn into play.

The Approach
We designed a system of illustrated, step-by-step instructions that transform cardboard boxes into modular play structures. Each build is simple and repeatable, allowing pieces to stand alone or combine into larger environments. The instruction sets are available as downloadable products on Etsy, bringing the concept into a real, usable format.

My Role
Creative Director, Art. Co-created the concept and structures, and led all visual aspects of the project, including art direction, photography, and illustrated instruction design.