Creative Director with 15+ years of experience leading high-impact work across fashion, beauty, retail, and entertainment. I bring a strategic, visually driven approach to concepting and storytelling, with a focus on emotionally resonant work, strong collaboration, and calm leadership.

Selected Achievements

  • Expanded Triptent’s partnership with Pandora Jewelry, evolving initial production work into a trusted strategic collaboration across North American and Latin American markets.

  • Directed creative and production for Kohl’s national broadcast campaigns, delivering 50+ assets per season and contributing to the brand’s highest ACE score during the back-to-school season.

  • Led the design and execution of Pandora Jewelry’s annual sales conference, helping transform it into the company’s most anticipated internal event and driving increased engagement and sales.

Experience

  • Creative Director, Zimmerman Advertising (2025–Present)
    Kay Jewelers

  • Senior Art Director → Associate Creative Director → Creative Director, Triptent (2018–2025)
    Pandora Jewelry, Kohl’s, AG1, Just For Men, Primark, Pendry Hotels

  • Senior Art Director, Lima Sky
    Doodle Jump 8bit

  • Earlier roles include Givaudan, Spirits Marque One (Svedka Vodka), and Avrett Free Ginsberg

Areas of Focus

360° campaign development, creative leadership, visual storytelling, experiential design, brand identity systems, and social-first content.

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