The Challenge
With an always-on promotional calendar, Kohl’s needed to drive urgency 52 weeks a year — without sacrificing brand perception or visual quality.

The Approach
We developed broadcast and digital campaigns that elevated value messaging through strong visual storytelling. By balancing product-forward moments with emotionally resonant family narratives, we preserved aspirational appeal while maintaining retail clarity.

My Role
Creative Director, Art. Led visual storytelling across broadcast and digital, ensuring cohesion between promotional messaging and brand equity.