The Challenge
For New York Fashion Week, Kendra Scott partnered with Joe’s Pizza to create an after-hours event at its SoHo flagship. The opportunity was to turn a jewelry store and its surrounding street footprint into an experience that felt distinctly New York, unmistakably Kendra Scott, and elevated enough for Fashion Week.

The Approach
For the end of NYFW, we transformed Kendra Scott’s SoHo flagship and surrounding street into a distinctly NYC block party—part Italian market, part pizzeria, layered with food, fashion and nightlife.

My Role
Art Direction + Visual Lead. Led the visual concept and execution across the experience, from environmental graphics and branded activations to interior styling, window display, event details and on-site art direction for BMF.