The Challenge
To launch Karlo, Kargo’s new AI-powered media platform, we transformed Hall des Lumières into a high-end carnival world that felt immersive, theatrical and unmistakably Kargo, using the venue’s monumental architecture and projection mapping to create an enveloping experience across multiple levels.

The Approach
Kargo Karnival unfolded as a series of theatrical environments and unexpected discoveries, beginning with an intimate VIP experience and keynote before opening into a full-scale celebration for general admission. Draped arrivals, custom bars, VIP spaces, roaming carnival performers, theatrical catering, immersive projection mapping, a hidden Laser Wolf experience inside the original bank vault, a headline illusion performance by Les French Twins and a DJ set by Diplo transformed the venue throughout the night. Interactive, immersive and intentionally over the top, every element contributed to the spectacle.

My Role
Art Direction + Visual Lead. Led the experiential expression of Kargo Karnival, defining the guest journey, spatial layout and look of the environment across scenic design, bars, VIP spaces, photo moments, costumes, décor, styling and performance moments.