The Challenge
When The Kaplans set out to create new content, the work needed to feel distinctive and elevated within the luxury spirits space.

The Approach
Building on The Kaplans’ rich, sensory cinematography, we refined the storytelling through script, pacing, music, and visual hierarchy. Finishing, music, and graphics were used to bring greater clarity and intention to the final piece.

My Role
Creative Director, Art. I led the creative refinement of the film, shaping script, tone, pacing, and visual hierarchy.