The Challenge
A new Brooklyn-based after school program, Brooklyn Click + Connect, needed a brand and website that could appeal to both kids and parents. It had to capture the creativity and energy of LEGO building while also feeling structured, trustworthy, and easy to navigate.

The Approach
The design balances play and structure through a modular visual system inspired by LEGO. A refined, ownable color palette nods to the brand without relying on it directly, while clear typography and simple layouts keep the experience intuitive for parents and engaging for kids.

My Role
Creative Director (Art). Designed the brand identity and website, developing the visual language and overall experience from concept through execution.